Fruity Gourmands

Walk into any fragrance counter this fall and you’ll notice something: the florals have gone quiet and the fruit bowl has taken over. A really good plum scented perfume doesn’t smell like grape juice or candy — it smells like something darker, riper, almost bruised in the best possible way, with a whisper of skin-warm … Read more

There’s a particular kind of scent that makes strangers lean in a little closer on the elevator, and nine times out of ten, it’s got raspberry rose perfume written somewhere in its notes. Tart on the way in, velvety on the way out — that push-and-pull is exactly why this combination has quietly become one … Read more

There’s a reason your For You page smells like a candy shop lately. Strawberry has quietly become the fragrance world’s favourite fruit, elbowing past vanilla and cherry to headline some of the buzziest launches of the year, and if you’ve been sniffing around for the best strawberry perfume, you’ve picked a genuinely fun moment to … Read more

Something happened to cherry over the last few years. It stopped being the flat, almost medicinal note stuffed into cheap body sprays and turned into one of the most requested accords in modern perfumery — boozy, dark, a little dangerous. If you have typed best cherry perfume into a search bar recently, you already know … Read more